Vision

Just Us! will be a leader, locally and globally, as a socially and environmentally responsible business.

To be a viable, progressive and leading Fair Trade business which serves as a model for worker (community) ownership and social and environmental responsibility.
To serve our customers by giving them the best possible value, service and information.
To serve the interests of Fair Trade producers by developing personal and long-term relationships that will adhere to the basic principles of Fair Trade, but more than that, will strive to help the indigenous communities move beyond the poverty level.
To develop relationships among our co-op members, employees, business associates and the broader community based on honesty and respect and to maintain an ongoing commitment to education, innovation and collaboration.