Just Us! Coffee Roasters Co-op Only Canadian Coffee Roaster to Receive Top Rank for Eco-Social Claims
Grand-Pré, NS – Just Us! Coffee Roasters Co-op was recently ranked amongst the top coffee roasters in North America that claim environmental and social responsibility as pillars of their business by the Fair World Project (www.fairworldproject.org/overview/brand-analysis/coffee/), an independent campaign of the Organic Consumers Association (www.organicconsumers.org/aboutus.cfm).
Out of nearly 20 well known coffee roasters that were evaluated, such as Starbucks, Green Mountain Coffee, Counter Culture Coffee, and Equal Exchange, Just Us! stood out with its commitment to third party audits of fair trade and organic certification, authentic fair trade principles, democratic workplace, dedication to solely small-scale farmers, transparency, and the newly established Just Us! Centre for Small Farms (www.centreforsmallfarms.ca).
“It’s a nice recognition that Just Us! is doing things right,” says co-founder Jeff Moore. “In a marketplace full of different labels claiming everything under the sun it’s important to remember that what really counts is what real actions fair trade companies are taking to ensure authentic fair trade is the name of the game”.
Just Us! Coffee Roasters was founded nearly 18 years ago and was Canada’s first fair trade coffee roaster.