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The Just Us! Co-op set out in 1995 to become Canada’s first Fair Trade coffee roaster.  It was a small, but bold experiment to show that the coffee business, and all businesses, could be done differently, putting “People and the Planet before Profits”™ locally and globally.

We wanted to make connections with small-scale organic coffee farmers around the world and conscientious consumers in Atlantic Canada and beyond.

Eventually, we would also get into tea, chocolate and sugar but our collective aim was always the same:

To come together to do something meaningful, to make a difference, to make it exciting and hopefully to make it minimally profitable so we can continue to have our jobs.

Thank you for your continued interest, collaboration and support.

Video - Jeff Moore




Vehicle for Change - Just Us! Blog
Is Fair Trade Really A Complete Failure???
Well, the Globe and Mail really created quite a stir last week with their article, Fairtrade coffee fails to help the poor, British report finds ( more

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